We are a full-service business planning and fund development company.

Amy Sterling Casil, Founder and CEO

Ms. Casil has a master’s degree from Chapman University in Orange, CA, and bachelor’s degrees in art and literature from Scripps College in Claremont, CA. She is a former non-profit executive and a professional writer who has published 25 books, including fiction and non-fiction, along with hundreds of articles and short stories. She’s also served on a number of boards of directors as both member and officer and has been involved with public and private partnerships, economic, and housing development efforts for a number of years. For a dumb writer, she adds pretty good. She also teaches at Saddleback College in Mission Viejo. Pacific Human Capital is her encore business. She has the same business philosophy as the immortal Tim Gunn (Project Runway): “Make it work!”

Lou Arti, Chief Evangelist






Lou Arti is a graduate of Santa Ana College with a degree in Business Administration and the Xerox School of Sales. He has graduate-level education in leadership, management and supervision, marketing and sales. With more than 40 years of experience in sales in a broad range of industries, Lou is an expert in talking to people about their business options. He has extensive experience in marketing and sales, and has been a senior Vice President managing sales forces and significant sales territories and channels in industries as diverse as scientific instruments, research and development, medical supplies, UV lighting,  law firms and other professional firms. Mr. Arti has also been a successful film and stage actor and is a US Air Force veteran.


Jesse Merkel, SEO Guru

Jesse is a recent college graduate who has successfully established himself as an expert in search engine optimization (SEO) writing. He has been writing professionally since January, 2011, and currently provides full-time SEO expertise to an online marketing company. He also writes articles for Policymic, the next-generation website for policy and issues for millennials, and is a talented guitarist . . . and aspiring science fiction writer. Jesse will supervise writers who will provide SEO articles and content for businesses who need a strong web presence. He might even write the content himself! As to how good Jesse is, his Policymic articles frequently draw the highest web traffic on the site, which surpassed 6.5 million visitors in November, 2012.

Pacific Human Capital

Aliso Viejo, CA 92656


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