now browsing by category
Kickstarter is anything but “the People’s NEA.” People used to, and continue to, create work to serve the government customer known as the NEA. Projects succeed on Kickstarter because they are serving real customers in the real world. If this is “the people,” I guess the name is technically true. But every category, type and level of Kickstarter project has its own path to success, although there are many things in common. A small, regional music series that wants to raise $5,000 has some common elements of success (or failure) with the biggest, most sophisticated game design launch, that raises millions of dollars. The small Kickstarter campaign and project has some things in common with last year’s most successful Kickstarter project, the Pebble Watch, which raised well over $10 million (with over 64,000 backers – so at least 64,000 watches were pre-sold).
- Featured on Kickstarter’s Front Page: 30% of projects that were not featured were successful. A whopping 89% of those that were featured made their goals.
- Strength of Social Networks: This varies by type of project and category, but in the Kickstarter film category, number of social network contacts really counts.
- Film Project Founders with 10 Facebook friends had a 9% chance of success (i.e. almost guaranteed failure).
- Founders with 100 Facebook friends had a 20% chance of success – one in five.
- Founders with 1,000 Facebook friends had a 40% chance of success – two in five.
- Video or No Video: Projects with no videos had only a 15% chance of success. Those with videos automatically improved their odds to a 35% chance of success.
- Location: Kickstarter Projects on the East Coast did better than those on the West Coast. Here is a chart that shows the distribution:
You can change your life. You can make things happen and energize your creativity.
How do I know? Because I’m the biggest procrastinator on the planet! I’ve thought about my own business for the past ten years.
Here are a few of the things that held me back:
- Inability to find a satisfactory logo
- Inability to come up with a name
- Inability to get website going
- Inability to complete a business plan for my self
As they say, necessity is the mother of all invention. That famous quote originated with the Greek philosopher Plato, so it has been around for a while.
So, what changed?
Here is the story, and how I realized that anybody can jumpstart their creativity and spring into action by changing one simple thing.
After writing numerous business plans for other people and working with them to achieve their goals and make their dreams become reality, I became increasingly frustrated.
Every time I tried to really move forward, I found myself frustrated by dozens of small barriers.
I’d already come up with a name – that hurdle was covered. I had a basic idea of what I wanted to do. But I hadn’t done any of the other needed steps, except reserving a domain name.
As we used to say back in third grade at Mentone School, “Whoop-de-doo.”
I tortured myself. This was worse than writing a book, worse than finishing a story, worse than any writing work that I procrastinated about. It was even worse than grading papers. Sure, I could have gone back to all those steps and little tricks I’d learned to force myself to get work done in the right amount of time.
Somehow, because this was for me, I kept coming up with excuses, I kept hitting brick walls, and I never got the things done that I knew had to be done in order to start my own business.
What is the one single, simple thing I did that jump-started my creativity and got my business off the ground? The one single thing that got me to complete the logo, complete the business plan, and start everything?
After another frustrating early morning session trying to get a few things done, and another fruitless logo search because, although I’ve done hundreds of logos for other people and other businesses, I could not possibly do one for myself, nor was I pleased with letting someone else do it for me, I did it.
I opened a file for myself on my computer, just like I was a client.
That’s right. I put myself to work – for myself.
In the words of Emeril Lagasse, “Bam!” Suddenly, the work got done. On time, too. Because now I had a client. I could see the client right there in front of me. This client needed to get things done. I knew what those things were, too. After all, I’d done those things over a hundred times — for other people. Now it was my turn. I was working for myself. I had better do at least as good a job for myself as I always do for other people.
That’s what I mean about “Just change one small thing.” Nobody’s going to start a business overnight, and there aren’t very many overnight millionaires. I think just those people who win PowerBall and this type of thing.
For me, the one small thing was to physically open a file on my computer. This gave my mind access to all the resources, work and knowledge I had built up working for other people’s benefit.
Don’t ask me why I am that stubborn, or find it that difficult to do these simple things for my self. I honestly don’t know. I just know that everything changed after I did that one simple thing.
What’s your one simple thing? Is it a phone call? A post-it note? Ordering business cards? Doing a business plan? Or is it simply opening your own file for your own self on the computer, making yourself your own client?