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According to a competitor, “Most so-called ‘business plan consultants’ simply take what you say and put it on paper.” Pacific Human Capital does not and will not do that. We will help you identify your strengths, including some we are certain you never knew you had, and help you understand the business environment in which you will succeed. We will work with you to create the most viable strategy for success, which we then communicate in a peerless business plan. You will be able to use the plan to guide your business, secure meetings with investors, and raise capital or sell your company for a nice profit.
- Get it Right the First Time: When you are asking for money, you only have one shot at making the best impression.
- Save Time: Save hundreds of hours. Your time is better spent building your company, developing your products and services, and building your customer base. You hire an attorney and an accountant because you are neither one of them. You should hire a business plan consultant for the same reason.
- Save Money: You could pay more, or less. But some businesses pay for their plan several times over when it proves ineffective because the consultant “didn’t get it” and neither did funders. Why not get it right the first time and save money?
- Work with Experts: You will be working with a top-level fundraiser who has obtained over $300 million in government and private funding for many different projects and businesses in Canada and the United States, or a hand-picked, trained, equally qualified consultant with equally strong funding results. We also have experts in market research, financial planning, government regulations, and individual manufacturing/regulatory industries in cross-border environments.
- One Consultant: Some firms assign a “team” of consultants to your business. That means you’re paying to get multiple consultants up to speed. This approach is costly and inefficient, and makes it difficult to ensure that all materials have the same “voice” and consistency. You will work with one person at all times.
- Fully Customized: Some firms charge low fees because they have an assembly-line, cookie-cutter approach to crank out business plans. Your business plan will be written exclusively for you.
- Ongoing Support: We don’t stop when the business plan is done. We will continue to assist you to help you implement it as well.
- Speaks Your Language: Being a Harvard, Wharton or Yale MBA doesn’t necessarily translate into the “real world” and real people. We “get you,” and know how to translate your business know-how, talents and skills into the language that funders will understand.
- Modern Plan Approach: Some business plans offered for samples on the internet, or through planning software, are two to three times the length any funder will read. They have the “ask” buried in the middle, and contain lots of unnecessary information. Sometimes the terminology is decades out of date.The shorter the plan, the better, no matter how complex or in-depth your business is.*
- Appearance Counts: We look good. So will your plan.
- We understand: We have successful experience helping Women, Minorities, Immigrant (Visa), Under-served, Non-traditional, Young, and Encore Entrepreneurs. We have worked with Rural, Green, LOHAS (Lifestyles of Health and Sustainability), Hybrid, Destination and Urban Core businesses.
*A writer we recently worked with wrote a 3,000 word article. He needed a 500 word article for his task. We advised him on specific steps to cut the article down to 500 words. He was unable to follow any of the steps. So, even when he had detailed, step by step instructions, it was too difficult. He was not an experienced writer! This does not mean he was not a good writer, and did not have worthwhile information to convey. He simply lacked the experience to undertake all the steps.
Also . . .
Yes, it’s personal: Your business is “your baby.” Chances are, you are too close to your ideas and business to see the exact right presentation you should make. Have you struggled to write an “Executive Summary”? How about “History of the Business”? Your own biography?
We’ve been there. We can help pick the things that the people who will give you money will respond to, and want to see.
Yes, that’s just a random picture of some favorite fireworks. Let’s get something started!
You can change your life. You can make things happen and energize your creativity.
How do I know? Because I’m the biggest procrastinator on the planet! I’ve thought about my own business for the past ten years.
Here are a few of the things that held me back:
- Inability to find a satisfactory logo
- Inability to come up with a name
- Inability to get website going
- Inability to complete a business plan for my self
As they say, necessity is the mother of all invention. That famous quote originated with the Greek philosopher Plato, so it has been around for a while.
So, what changed?
Here is the story, and how I realized that anybody can jumpstart their creativity and spring into action by changing one simple thing.
After writing numerous business plans for other people and working with them to achieve their goals and make their dreams become reality, I became increasingly frustrated.
Every time I tried to really move forward, I found myself frustrated by dozens of small barriers.
I’d already come up with a name – that hurdle was covered. I had a basic idea of what I wanted to do. But I hadn’t done any of the other needed steps, except reserving a domain name.
As we used to say back in third grade at Mentone School, “Whoop-de-doo.”
I tortured myself. This was worse than writing a book, worse than finishing a story, worse than any writing work that I procrastinated about. It was even worse than grading papers. Sure, I could have gone back to all those steps and little tricks I’d learned to force myself to get work done in the right amount of time.
Somehow, because this was for me, I kept coming up with excuses, I kept hitting brick walls, and I never got the things done that I knew had to be done in order to start my own business.
What is the one single, simple thing I did that jump-started my creativity and got my business off the ground? The one single thing that got me to complete the logo, complete the business plan, and start everything?
After another frustrating early morning session trying to get a few things done, and another fruitless logo search because, although I’ve done hundreds of logos for other people and other businesses, I could not possibly do one for myself, nor was I pleased with letting someone else do it for me, I did it.
I opened a file for myself on my computer, just like I was a client.
That’s right. I put myself to work – for myself.
In the words of Emeril Lagasse, “Bam!” Suddenly, the work got done. On time, too. Because now I had a client. I could see the client right there in front of me. This client needed to get things done. I knew what those things were, too. After all, I’d done those things over a hundred times — for other people. Now it was my turn. I was working for myself. I had better do at least as good a job for myself as I always do for other people.
That’s what I mean about “Just change one small thing.” Nobody’s going to start a business overnight, and there aren’t very many overnight millionaires. I think just those people who win PowerBall and this type of thing.
For me, the one small thing was to physically open a file on my computer. This gave my mind access to all the resources, work and knowledge I had built up working for other people’s benefit.
Don’t ask me why I am that stubborn, or find it that difficult to do these simple things for my self. I honestly don’t know. I just know that everything changed after I did that one simple thing.
What’s your one simple thing? Is it a phone call? A post-it note? Ordering business cards? Doing a business plan? Or is it simply opening your own file for your own self on the computer, making yourself your own client?
Brock Blake, founder of Lendio, has a great article in Forbes about why entrepreneurs under age 25 are able to be successful. Brock thinks along similar lines to me. Lendio offers a $2,500 scholarship to student entrepreneurs who are in college. The funds are intended to allow the student to get a business started without having to worry about having a part-time job and college and starting the business all at once.
Brock’s reasons for the success of young entrepreneurs fit in two simple categories: first, they have “nothing to lose,” in that they don’t have big bills, own homes, or have other responsibilities that would make them more cautious and less eager to take the risks that result in major business success. Second, Brock says that 20-somethings haven’t acquired the habits of a lifetime that will also instill caution or cause more traditional ways of thinking that also don’t spell big business or entrepreneurial success. He lists five examples of some of the top entrepreneurs of our time, and their ages when they founded their companies:
- Founders of Google: Sergey Brin (25) & Larry Page(25)
- Founders of Apple: Steve Jobs (21) & Steve Wozniak (26)
- Founders of Microsoft: Bill Gates (20) & Paul Allen (22)
- Founder of Facebook: Mark Zuckerberg (20)
- Founder of Wal-Mart: Sam Walton (26)
Number one on Fortune’s top 50 Women in Business list for 2012 is IBM President/CEO Ginni Rometty, who advanced from #7 on the 2011 list. Rometty oversaw the $3.6 billion acquisition of PwC international business consulting firm, which employs over 180,000 people in 158 countries. She has worked for IBM since 1981, and served as Senior VP and Group Executive for Sales, Marketing and Strategy, overseeing this division in 170 global markets. She became President and CEO on January 1, 2012, and was elected Chairman of IBM’s Board of Directors October 1. Ginny’s educational background is in math and science, with a degree in computer science and electrical engineering from Northwestern University. At age 55, this places her in a very small group of women who have technical degrees and who have also achieved significant business success. Directly after college, she worked at the General Motors Institute, where a number of highly-successful executives got their start. The GM Institute put recent graduates in a variety of jobs in different departments at the car company. Later, the GM Institute became independent Kettering University: that’s how good it was.
PepsiCo Chairman and CEO Indra Nooyi was number two on Fortune’s list in 2011 and 2012, but has been selected as number one in five previous years. Indra was born in Chennai (also called Madras) and is also frequently mentioned as being among the world’s most powerful women in general. Her undergraduate degree is from Madras Christian College, and she also has an MBA from the Indian Institute of Management Calcutta. She came to the U.S. in 1978 to attend Yale University, where she received a Master’s in Public and Private Management. She was a business consultant with major firm Boston Consulting Group, and also worked for Motorola prior to joining PepsiCo in 1994. She has overseen a sustained increase in corporate revenue and profit growth since she entered corporate leadership at PepsiCo, first as CFO (2000), and then as President/CFO (2001) and Chairman/CEO (2006). She is also #3 on Forbes’ World’s Most Powerful Moms list. She has led PepsiCo toward increased revenues from healthy or healthier products, divesting the firm of ties to junky snack food and emphasizing low-cal drinks and high-fiber oatmeal. PepsiCo is also moving away from use of fossil fuels whenever possible, and is contributing toward campaigns against obesity. Indra sings Karaoke and is regarded as a deeply caring CEO and leader.
Meg Whitman, former eBay CEO and 2010 California gubernatorial candidate, is #3 on Fortune’s list. Whitman has been President and CEO of Hewlett-Packard since September, 2011. A Princeton and Harvard Business School graduate, Whitman is currently also serving as a board member for Zipcar, Teach for America, and Procter & Gamble. Whitman suffered difficulties adjusting to political campaigning from the boardroom and executive office during her 2010 candidacy for California Governor, but did put together a detailed plan for recovery of California’s economy, improved jobs, and improved funding and results from the K-12 education system. Meg achieved remarkable success while at eBay, growing the company from a few thousand customers to 50 million. Her husband, Griffith R. Harsh IV is a neurosurgeon. Meg experienced the hailstorm of criticism aimed at all political candidates, especially first-timers, including accusations from her former housekeeper (an undocumented worker) and criticism of her young adult sons Will and Griff.
Irene Rosenfeld, former Chairman and CEO of Kraft Foods (founded 1761), and Chairman/CEO of Mondelez Foods as of October, 2012, was #1 on the Forbes list in 2011, but fell to 4th place in 2012 because of the corporate split between Kraft and Mondelez that she planned and engineered. Rosenfeld had served as CEO and Chairman of Kraft since its split from Altria Group in 2006. Many people were unaware that the delicious Kraft food products they enjoyed were corporately tied to Philip Morris (tobacco) under the Altria banner. Mondelez Foods now operates the global snack and other foods manufactured by Kraft, manufacturing, distributing and selling foods in 170 countries, with an estimated first-year revenue of $36 billion. What do they sell? Biscuits (aka “cookies” in the US), cheese and grocery items, beverages, gum and candy, and . . . wait for it . . . 27% of their sales are chocolate. I personally chew Trident and Stride gum, which they make, and yes – I’ve tried “natural” substitutes that fall apart after a few chews. Which chocolate, might you ask? Milka, Toblerone and . . . Cadbury! As to “biscuits,” why they make . . . Oreos. Highly educated, Ms. Rosenfeld has a BA in Psychology, MS in Business, and Ph.D. in Marketing and Statistics from Cornell University. Her favorite Kraft product is of course macaroni and cheese, and when she was little, she wanted to grow up to be President of the U.S.
If you enjoyed these profiles, and are a woman who can see yourself in the leadership spot owning your own business, this is one big reason Pacific Human Capital is here. Contact us to find out how you can achieve your business goals as a woman entrepreneur.